The Welsh capital has secured a place among Britain’s leading cities for those dreaming of starting their own ventures.

Cardiff placed 11th in research conducted by 1st Formations, which examined Google search patterns to determine where residents are most eager to transform their interests and pastimes into commercial enterprises.

Queries containing how to start a side business have grown by 40% over the past twelve months, while searches for how to start a small business increased by 30%, indicating rising enthusiasm throughout the nation.

According to Graeme Donnelly, the company’s founder and chief executive, there’s a notable transformation in entrepreneurial mindset. People are no longer solely focused on building massive corporations, but instead seeking to create businesses aligned with their personal passions. Whether it involves launching a fashion label, producing digital content, or monetising a creative skill, individuals now understand that business creation has become remarkably straightforward.

While London dominated the overall rankings, other major urban centres including Birmingham, Manchester, Glasgow, and Leeds demonstrated considerable strength. When figures were calibrated to account for population size, smaller localities such as Norwich, Dundee, and Oxford surfaced as Britain’s most vibrant hubs for entrepreneurial drive.

In Britain today, almost half the population now maintains some form of supplementary business venture.