A discount retailer has supplied tens of thousands of food portions to families across Wales through an Easter-period programme aimed at preventing good food from going to waste.
The chain arranged for more than 17,300 meals to be delivered across the country during the holiday, working alongside the charity Neighbourly to channel surplus provisions toward vulnerable households, especially during the half-term break when pupils normally receive school dinners.
The company’s national sustainability director explained that term-time breaks present particular problems for families already struggling to put food on the table. Through the partnership with Neighbourly, usable produce can be channelled to those who need it most rather than being binned. This means nourishing food reaches people who would otherwise go without.
The Welsh contributions formed part of the retailer’s broader UK redistribution scheme, which links every outlet with a nearby voluntary group or community initiative to share surplus fresh and chilled items.
Across Britain, more than 710,000 meals were handed out during the school holiday period, with a minimum of 150 Welsh groups benefiting from the arrangement.
Since 2019, the retailer’s ongoing collaboration with Neighbourly has enabled more than 50 million meals to reach communities nationwide.
The chief executive of Neighbourly said the company’s ongoing commitment means local charitable bodies and community groups can rely on steady supplies of food to help people living in their neighbourhoods.
